Copywriting Portfolio

I've always been a storyteller. After years of creating stories for academic journal entries, magazine articles, book reviews and celebrity interviews, in 2011 I started writing branding, advertising and marketing copy. These are some samples of my work:

Media company	Work Examples
Mack Truck	Dealer kit for Mack Trucks 2013 “Built Light. Built Right.” campaign Magazine inserts for the Granite and Pinnacle trucks. Trade show copy for the rebranded Mack Trucks at the Mid-America Trucking Show 2014 and ConExpo 2014. I did the timeline (BORN IN 1900, READY FOR 2014 ), global sign (DRIVEN AROUND THE WORLD FOR 114 YEARS ) and pylon copy (NO MATTER HOW TOUGH…)
Allen Edmonds	STATIC WEB PAGES: I created the brand voice for Allen Edmonds that started with rewriting their website, including pages about Craftsmanship, Heritage, and Service. PRODUCT DESCRIPTIONS: Over the course of five years, I wrote 400+ product descriptions including hundreds for men shoes and boots. YorktownWaltonPark AvenueNormandyJefferson CATALOGS: 2013 Apparel mailer introducing AE clothing line Spring 2013 Anniversary Sale catalog, Holiday 2015Gift Guide 2014Fall 2015Father's Day 2014Rediscover America 2013 pages: AE Legacy, recrafting process and American heritage . EBLASTS:Rockin' BootsNormandy emailDalton emailKentucky Derby emailJW Hulme NFL email 2 POSTCARD/FLYERS:Parsons Design Challenge flyerBob's Chili & Jose's Oxblood postcardShoe Lace Guide AE Golf catalog copy Banner ad 1 and 2
Sappi Fine Paper	I wrote Act Now! a 92-page manual on direct mail marketing for Sappi Fine Paper. (Here’s an article about it on VSA’s website.) EQ JOURNALS: 20+ page journal about the scientific aspects paper production and the environment (shortlisted for the 2012 Pulp & Paper International (PPI) Awards Environmental Message, Promotional Campaign of the Year. I did the expert interviews for eQ journal vol. 5. SUSTAINABILITY REPORTS: 2013 Sustainability Report 2012 Sustainability Report part 1 2012 Sustainability Report part 2 2011 Sustainability Report I researched and written human interest and corporate partnership stories for Sappi’s Sustainability Reports, for which the company garnered two PPI Environmental Strategy of the Year nominations. PRINT AD: This ad was written for print publications. IDEAS THAT MATTER: I wrote the landing page and the call for entry page for this prestigious design competition. I also wrote an this informational mailer designed to drive entries for the 2014 competition. Banner ad EBLASTS: Ideas that Matter and AIGA medalists
Sea Rays Boats	Title, sub-hed and text for ad/sales campaign.
Crazy Shirts	Since 2016, I've been the lead copywriter for this Hawaii-based lifestyle apparel brand writing four catalogs a year plus web product description, press releases, packaging inserts, hangtags, in-store signage, and social media posts. Clark Little pages from a catalog
Triple Fat Goose	Down Time blog posts focused on CEOs, influencers and executives for this high-end winter parka manufacturer and travel and lifestyle blog posts for the BXBK online magazine. DOWN TIME BLOG: Daniel Victor, Ontario Armstrong, Isai Ortiz, Sasha Bikoff, Justin Kamine, Amol Sarva, Joshua Kissi, Adam Enbar Polar Vortex Blog post BXBK: (sadly this site is working at the moment)HAND WASHING VS. HAND SANITIZER FLY FISHING: A BEGINNER'S GUIDE BABOON TO THE MOONFIZZICS DRAFTPOURMIKE'S HOT HONEYGOZNEY OUTDOOR OVENBEST BOURBONASTON MARTIN + BROUGH SUPERIORSTELLINA TELESCOPE
Stio	Wrote the blog and catalog copy about Tom Morgan Rodsmiths blog catalog
Baabuk footwear	E-newsletters, packaging copy, web pages and ad copy for Swiss wool footwear manufacturer. EMAILS: Cozy Gifts to Warm Their Hearts For the Love of Wool, Go Wild For Wool Soles Good for the Soul, Swiss Collabs Woolier Web Slipper season is here Go Cuckoo for Christmas! Blacknose and Sky Woolers are back Repair Kit Become a BAABUK Designer! WEB PAGES: Our Story, Responsibility , Why Wool , and B Corp .Gift GuideBlack Friday Ad 1 & 2Craft Videos
First Data Market Solutions	Created copy for this ad campaign
Coyuchi Textiles & Home	I crafted copy for the investor collateral seen here.
Baretraps Footwear	Examples of the many product descriptions I've done for Baretraps: Christine Dolors Holden Scarlett Serena Serenity Shei Stratford
UPPERcase	I wrote the web product copy for the KRADL
Manduka Yoga Mats	Created copy for these carousel ads
DeliverySafe (now Adoorn)	I helped crafted the brand voice for the website and wrote all the blogs to launch the product and improve Google search rank.
Lifeline Fitness brands	Wrote product details for the packaging of the company’s rebranded Lifeline line. like the Jungle Gym XT. Also wrote 100+ product descriptions like the ones for the Per4M Elite Training Gloves on the company’s website and did blog writing for Lifeline's Natural Fitness brand, for whom I covered topic like healthful eating, green weddings, stretching, fall fitness, and mother’s day fitness. I also wrote the fitness & training product descriptions for items like the Olympic Grip Plates for Lifeline's sister brand Escalade.